THIS IS FOR ME
THIS IS FOR SCIENCE
A Fundraising campaign in collaboration with
a national initiative to raise funds for crucial proof-of-concept cancer research innovation
Our mission is to bridge the funding gap in early-stage translational work and increase access to essential funding for scientists across the UK.
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The "This Is for Me" campaign has two core components:
The Fundraising Challenge: An inclusive fitness event where participants pledge to run, cycle, roll, swim, or row a distance between 1 and 100 miles. The aim is to push your limits and raise funds for cancer research. #THISISFORME
The Research Impact: We’re showcasing videos from cancer researchers across the UK to highlight the real-world projects your donations can support. This ensures the impact of your contribution is clear and tangible. #THISISFORSCIENCE
Updated 7 January 2024
Why join the Impact Showcase?
A unique aspect of this campaign is our focus on showcasing the incredible work happening in labs across the country. We're inviting cancer research scientists and innovators to submit short videos explaining their projects in a way that’s easy for everyone to understand. These videos will be featured throughout the campaign on the CRUK campaign website, launching on the campaign's start date, and on social media channels to highlight the diversity and significance of the research being conducted. Whether your work is at the early stages or you’ve already moved beyond proof of concept, your story will inspire others and help to amplify the importance of this campaign.What’s in it for you?
Exposure: Get your research in front of a national audience—this is your moment to shine!
Educate the Public: Help the general public understand the importance of your translational research.
Special Message: Share what drives you and why your research matters.
Grant Consideration: For every person involved, your university will be included in the pool of applications considered for these translational AWARDS. 🌍
By sharing your work, you’re not only raising awareness but also demonstrating the tangible impact that proof-of-concept grants can have in advancing innovative cancer research.
Voices of Discovery
Institutions Behind the Voices Showcased Above
CURIOUS about the campaign?
Join Us: We're calling on everyone—scientists, innovators, supporters, and advocates—to join us in this journey. Whether by submitting a video, participating in the fitness challenge, donating, or sharing our message, your involvement will make a significant impact. Together, we can ensure that the UK’s cancer research ecosystem continues to grow and that innovative ideas have the support they need to become life-saving treatments.Let’s make this campaign one to remember. Join us and be part of something truly transformative. Please note some of the links and details throughout the website are still under preparation. We appreciate your patience while we get the campaign up and running.
How to RECORD AND submit your video?
Record Your Video
Use your phone or a camera to film a short video, ideally between 20 to 90 seconds.
Tips for recording:
Introduce yourself: State your name, position, and the research institute you are affiliated with.Explain your research: Summarize what your research focuses on and its potential impact on cancer treatment or prevention.Why it matters: Share why this research is important and how it could benefit cancer patients.
Landscape mode: Please ensure your phone is in landscape mode while recording to ensure the video fits well across platforms.
Where to Submit Your Video
Once your video is ready, you have two options to submit:
Email: Attach your video to an email and send it to crukcampaign@gmail.com.File Sharing: If your video is too large to send via email, feel free to share it using Google Drive, Dropbox, or another file-sharing service. Please email us the link to download the video.
Provide Your Details
Along with the video, please provide the following details:
Your full nameYour positionThe institute you are affiliated withPermission for us to use your video on our website and social media
Deadline for submissions: We encourage you to submit your videos by 31 DECEMBER 2024 to be featured in the early stages of the campaign, but we welcome videos throughout the campaign’s duration.